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We help organizations around the world to grow in Brand Value, Shopper Marketing, Market Execution Capabilities, Revenue Management and Omnichannel Development.
IDCOM experts can help your business to solve elements of your brand strategy from a shopper perspective, aligning all the critical touchpoints consistently.
Shopper insights: Understanding who your shopper is, their decision-making process, the critical touchpoints in their shopper journey and how to influence them out of store and in store environment are fundamental to feed and craft your strategy process.
At IDCOM, we can help you define the right research agenda or uncover hidden powerful insights in your current assets to use them in the strategy process development of your brand.
Branding Strategy: Our unique approach combining emotional marketing and shopper marketing eliminates the need to have different teams to work with an ATL, BTL and Digital arena to create a fully shopper-centric solution to drive brand advocacy and revenue growth.
IDCOM can help you with:
Our creative team can help you bring to life your brand at the point of sale to convert category shoppers in to buyers of your brand.
Our proven methodology can yield results by leveraging shopper insights to connect in the path to purchase driving incremental sales and brand equity.
Our marketing and communication solutions connects your current ATL efforts to the shopper wants and needs to influence brick & mortar touchpoints and digital space in a coordinated manner.
We can help you play and win in traditional trade channels, supermarkets, convenience stores and digital as many of FMCG partners trusted their brands in LATAM and US markets.
Let us help increase your marketing ROI with our methodology to influence shopper in 3 simple powerful ways:
IDCOM consultants specialize in understanding your customer’s journey from awareness to consideration to purchase to advocacy.
We can help you develop a digital marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.
Our unique Category Growth Management Method helps your brand go beyond the traditional CATMAN practices by putting shopper insights as the starting point of the strategy development.
It also finds ways to work collaboratively with customers in a value-based relationship, putting the shopper at the center of all. This allows an objective dialog and priorities alignment while making sure that the organization has the elements to deliver a consistent experience systematically.
We can help you identify the changes required in your structure, training, processes, reward system and technology to create a sustainable advantage over other players.
Helping your brand understand Brand/ Channel/ Price/ Pack/ Occasion architecture is a fundamental pillar of the value proposition of any solid category strategy. By putting the shopper and his drivers for the category as a key input, we can find together opportunities to influence preference and drive profitable growth.
IDCOM methodology can help you identify the following:
Without the right competencies, success cannot be achieved sustainably. Understanding what the organization needs to accomplish, we can help you build the appropriate capabilities or transform your organization to achieve the next level of performance by building the correct processes, upgrading the people skill set, adding the correct technology and support structure.
Our expertise and methodology can help you reach your desired state in your GTM strategy and break silos within your team :
We focus on creating value for your brand by maximizing revenue.
Our methodology efficiently addresses shopping occasions and consumption moments to maximize revenue growth. We analyze your market data to offer the right product, package, price, and promotion for each shopping occasion.
We optimize your portfolio, adding value in the life cycle of your product to further maximize revenue growth, targeting new price points and segments.
Furthermore, we analyze changing consumer behavior to further tailor your strategies and meet consumer preferences.
We help you find the sweet spot in your for RGM pillars:
We are familiar with the shelf space wars.
With thousands of products placed in dozens of retail outlets, category managers in the Consumer Product Goods and retail sector need every advantage they can get to position their brands for growth. We are here to help.
We analyze your brand and sales historical data and detailed business analysis to plan the perfect CATMAN solution in your specific retail environment using propietary tools:
We empower you to:
At IDCOM we use segmentation and optimization to make data-driven decisions and to implement effective marketing strategies.
Market segmentation and optimization are crucial to understanding and influencing hard-to-reach populations, enabling our clients to deploy resources more efficiently and to develop initiatives that resonate with segments.
Our team ensures that target market or audience and resource allocation decisions are based on tangible evidence. We have the knowledge and experience to create measurable, accessible, insightful, and actionable strategies and tactics.
This includes:
At IDCOM we understand that increasing sales, reducing losses, and maintaining control within the point of sale can be a daunting task, but it is of vital importance if you want to be successful.
Reaching the perfect store is not only possible, but necessary if you intend to be the leader in your category.
We can help you develop your perfect store or picture of success strategy and measure it with sophisticated technology.
We define your relevant store execution KPI and help you set up de data stream necessary to measure and achieve them.
We also help you track your sales and delivery personnel performance using top notch technology.