Our Blog
Interesting insights, strategies and industry news for clients and friends.
Heineken Exits Russia in Symbolic €1 Deal with Arnest Group
In a significant move, Heineken exits Russia, selling its entire operations to the Arnest Group for a symbolic €1. This decision, influenced by Moscow’s invasion of Ukraine, highlights the brewing giant’s efforts to navigate geopolitical complexities while ensuring its employees’ welfare
The Role of Customer Feedback in Building a Shopper-Centric Brand
In today’s hyper-competitive retail landscape, understanding what your customers think, feel, and desire is no longer just a nice-to-have; it’s a critical cornerstone of any successful brand.
The Ultimate Guide to Shopper Marketing: Strategies, Benefits, and Trends
Welcome to our comprehensive guide on shopper marketing, a strategic approach aimed at influencing purchasing decisions right where they happen – the store. This guide serves as an essential resource for professionals, students, or anyone interested in the fascinating world of retail marketing. We will cover key topics including understanding shopper behavior, the crucial elements of shopper marketing, how technology is shaping this field, and much more. Join us on this quick journey through the world of shopper marketing, and unlock its vast potential for business success.
Power of Change: How Business Transformation Accelerates Growth
Business transformation involves changing systems, processes, people, and technology. In this blog post, we’ll explore successful examples of business transformation and provide practical advice to help guide your journey. Whether you’re experienced or new to business transformation, this post will offer valuable insights to help you drive growth. Join us on this transformative journey.
Bud Light: A case of rebranding by your audience
Bud Light went from the most popular beer in the USA to the beer nobody wants, triggered mainly by neglecting the core values of their loyal customer base.
Revamping Warehouse Management for Better Efficiency: A Case Study
This case study outlines strategies for Austria Getränke to improve its warehouse management, aligning with industry best practices to enhance operational efficiency, inventory control, sales team effectiveness, and customer satisfaction.